Terrible Influence

Branding, layout, and packaging for Terrible Influence, a satirical engine-building strategy game about the absurd world of fame, influence, and power, created for WatchMojo and its 26-million-subscriber audience. The work covered the full visual identity and packaging, giving a sharp, comedic concept the polished look it needed to stand out in a crowded party-and-strategy category. With an audience that large watching, the branding had to land the humor while still reading as a genuine, premium tabletop product.

Along the way the project also meant getting close enough to the game itself to consult a bit on gameplay, which kept the design and the mechanics pulling in the same direction. The result spans a full product line, from the standard edition to a Deluxe First Edition and bonus pack, all sharing one cohesive, confidently funny identity.